La scurt timp dupa mailurile ca urmare a aprobarii deal-ului dintre GOOG si Doubleclick, Google face valuri anuntand AdManager, un produs gratuit pentru publisherii mici si mijlocii aflat in beta.
Se pare ca Google va oferi si un inventar de reclame si nu va functiona in termeni de exclusivitate cu publisherul. De asemenea, va oferi suport pentru reclame din inventarul altor retele. AdManager va avea si inventory forecasts.
Google va castiga un comision din urma reclamelor servite.
Descrierea oficiala:
Directed at addressing the ad management and serving needs of publishers with small to medium-sized sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. Google Ad Manager provides an intuitive and simple user experience with an easy tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And, Ad Manager helps publishers maximize their inventory sell-through rates by providing detailed inventory forecasts and tracking at a very granular level.
Features:
Ad Manager offers a wealth of features to help you with:
- Inventory management
- Yield optimization
- Ad targeting
- Trafficking, ad delivery, and order booking
- Creatives and rich media management
- Reporting
- User interface navigation
- Account administration
Coverage:
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